It's What's Inside That Matters

At Ascenta, “It’s what’s inside that matters” is at the core of everything we do – how we treat people, the way we conduct our business, and most importantly, what we put in our bottles and our bodies. “It’s what’s inside that matters” is a reflection of our beliefs and values. It is the external expression of our Living Manifesto:

Ascenta Living Manifesto

  • We make life healthier and happier.
    Unsurpassed in quality and purity, our natural health products provide essential nutrients to build a healthy body. We believe healthier bodies lead happier lives.
  • We respect the awesomeness of nature.
    We endeavour to do no harm, gently harnessing the power of nature through science to attain all its healing powers.
  • We are all leaders.
    Each and every one of us has the power to lead and cause positive change. Through business we create social and environmental change. We set the standard for our industry.
  • We don’t believe in the status quo.
    We are curious. We push boundaries. We continuously learn, improve, and evolve. Being good is not good enough.
  • We believe everything is connected.
    We are connected to nature, to one another, to our customers and to our consumers. Each connection is precious and we need it to thrive and grow.
  • We stand behind everything we stand for.
    In everything we do, we are guided by our belief in honesty, transparency, integrity and respect.